hulu’s new ‘pause ads’ are official, here’s how they’ll work on the video service

By pushing ads in new ways, With on demand content becoming more popular with services such as Netflix and Hulu, companies are looking for other ways to make money.   TechCrunch reports that the majority of its subscribers are using the ad-supported plan anyways, so they're used to seeing commercial breaks.   The good news is that Pause Ads will not be video ads..   Hulu says it has 25 million subscribers, the majority of them on ad-supported plan — so they're used to seeing TV-style commercial breaks before and during their viewing experience.   Vice President and Head of Advertising Platforms Jeremy Helfand said the company realizes that playing ad as soon as you hit pause would be bad for both viewers and advertisers...   As for the advertiser, they do not want to create ad that the viewer does not see or because they unpause the show five seconds into the ad...   The company envisions it as billboard on the side of the road versus something that's loud and grabs your attention..   Pause Ad either wo not appear at all, or if it's already on-screen, it will immediately disappear.   This means that advertisers will be able to opt-out of shows and movies that may have adult content or are rated TV-MA..   Pause Ads will begin rolling out in the quarter of the year.   Read more