ipad pro's winning redesign takes sting out of iphone slump

iPad shipments grew by double digits last quarter, giving Apple its best period and analysts predicted this was the result of people holding off for iPad Pro..   Apple saw 10 percent year-over-year rise tablet shipments in October-to-December period.   The company has not sold that many units Q4 since 2015, before the market for iPad mini dropped off following the introduction of large-screen iPhone models...   Apple is attempting to remake the computing market with more iPad Pros for productivity while offering lower priced iPad slates for entertainment, said Eric Smith from IDC..   The product mix tilted toward iPad Pro due to the launch of its newest products in that line and boosted ASPs to $463 this quarter from $445 in 2017...   More unit sales combined with in the average selling price combined to increase Apple's revenue from tablets by 17 percent year-over-year..   For all of 2018, Apple shipped 44.9 iPads, up from 43.8 in the previous year..   Apple had 26.5 percent of the tablet market in the quarter of last year.   Amazon, in third place in the tablet market, moved the number of units as it had in the quarter of 2017..   Microsoft shipments increased 25% from the quarter on seasonality and as result, it has retaken its leadership position Windows Detachable 2-in-1s with the release of the lower cost Surface Go and Surface Pro all in the half of 2018.   Read more