OTA MIGHT have the path to upgrade to 4 or 8k and most of those are area companies. Cable will require lot of hardware upgrades and replacements all through their network and Satellite needs new satellites launched and receivers to customers distributed without disrupting current service. Really, Internet and OTA have advantage here and since it requires company to look way way way beyond just the quarter to see profits I think they will also be dragging their feet to implement cost effective system... it still took while for everyone to get on board. We're spending double to triple on storage and conversion than we were few years ago. Aside from the equipment to shoot & edit 4K, most NOCs do not have the ability to broadcast 4K and would require overhaul of the entire system, people are not going to do since the investment to HD is still being amortized. 4K files are incredibly large and current or OTA system are incapable of sending files that large on regular basis.. Small I was working on in 2011 and we were still recording to tape. We were starting to record to media only so mostly, it was test. But the 2011 tsunami Japan destroyed Sony factory that made the tape most used.
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