puma readies iphone- & apple watch-connected 'fit intelligence' sneakers for 2020

Thursday, January 31, 2019, 08 56 am PT.   Puma this week revealed its Fit Intelligence self-lacing shoe, set to compete against Nike beginning in 2020...   Fi for short, the shoe uses motor to tighten and loosen, according to Bay McLaughlin.   There are three tightness levels — unlike Nike's Adapt BB though, Fi wo not adjust while being worn..   The shoe has LED lights on both sides, and another sacrifice versus Adapt BB is color changing options..   Puma is planning to ship Fi for $330, $20 less than Nike's product.   Both Fi and Adapt BB can trace their history back to the 1989 movie.   Back to Future Part II, which featured self-lacing Nike.   Nike seized on this to develop Mag, product, and then HyperAdapt 1.0 that shipped in 2016.   In Apple sells Nike+ versions of Apple Watch, which are effectively the same as other models and with different bundled straps and unique watchfaces...   Read more